Tag: Chicharon

SLERS Chicharon Presents – Five Reasons Why Pinoys Love Eating Chicharon

It’s chicharon time!


Admit it—by simply hearing that phrase, you already have this urge to relish a pack of crunchy and flavorful chicharon!

Among the list of amazing Filipino dishes that we all love to enjoy, it is no secret that chicharon is right up there on the list. Take a bite of SLERS Chicharon and you’ll definitely know what thousands of fellow Pinoys mean when they say it’s their favorite snack. It’s not just crunchy and delicious; it’s one powerful appetizer!

For tourists who aren’t familiar with chicharon, the food is also known as pork crackling or pork rind; it basically consists of fried pork belly or pork skin. This dish, which is extremely popular in the Philippines, is actually a culinary influence from Spain. Spelled as chicharrón, the dish is a famous appetizer in other countries with Spanish influence including Mexico, Panama, Chile, Colombia, Ecuador, Venezuela, Peru, and Guatemala.


Here in the Philippines, chicharon is usually eaten as a snack, but it’s more than that—it’s also a popular pasalubong and pulutan! In this article, we want to share with you the top five reasons why chicharon is such a hit in the Philippines. Here they are:

It’s Cheap but Definitely a Satisfying Meal

One of the common reasons why chicharon is well-loved by Filipinos is because it’s affordable and its worth is more than its price. For only 20 to 30 pesos, you can already enjoy eating this crunchy food when hanging out with your friend, enjoying inuman season (it’s actually a well-known pulutan for mahabang-habang usapan). And not just that, you can even enjoy eating it during long and tiring travels; when you are studying for major exams, or when you are just really hungry.

It’s More Than Just a Snack!

It may be a regular pulutan or snack in the Philippines, but it is more than just that. Chicharon can actually be used as an ingredient in several Filipino dishes to add crunchiness and flavor to them. Among the most common dishes added with chicharon are palabok and ginisang monggo.


And not just that, SLERS has also come up with a unique rice meal, which they call Chicharice. As its name implies, this meal is basically a combination of fried rice and SLERS’ famous chicharon. You can try this dish at SLERS Café for only PHP 90.00 including drinks!

It Has Plenty of Variety

Chicharon has plenty of variety that you can choose from. There’s chicharon with laman (pork rind with meat attached to it), chicharon bilog (made from pork belly skin), chicharon bituka (deep-fried large intestines of pork), ground chicharon, chicharon bulaklak (made from intestine railings of pork), and a lot more.


And besides the classic chicharon made from pork, Filipinos have come up with unique varieties including chicha-rabao (crispy chicharon made from carabao skin), bacon chicharon, baked chicharon, buffalo chicken skin chicharon, fish chicharon, squid chicharon, and chicken chicharon. See? Your chicharon choices are unlimited!

It’s Comfort Food!

Chicharon is no doubt comfort food; it makes conversation fun, and turns the mood vibrant. Not just that, for Filipinos who are working abroad, a pack of chicharon is more than enough to alleviate their homesickness.


If you have relatives, friends, or family members working abroad who are coming home, spoil them with the best chicharon in the city, and that’s none other than SLERS’. OFWs are always excited to enjoy Pinoy food, so it’s only sensible that you treat them with chicharon too!

It’s Best When Paired with Sawsawan

A lot of Pinoys love their chicharon with sawsawan. It brings outs the flavor of the chicharon and makes it more fun to eat. To make a classic vinegar sawsawan, mix together 1/4 cup of white vinegar, 1/8 teaspoon table salt, 1/4 teaspoon white sugar, and 1 clove of crushed garlic. If you want to make the sawsawan spicy, add red chili and a pinch of pepper.


What makes SLERS chicharon a great food to enjoy is that you have free rein on how you want to eat it. You want it sour? There’s vinegar sauce you can make as sawsawan. You want it spicy? Make your sawsawan spicy. You can even eat it anytime you want and pair it with almost anything, like your hot bowl of lomi or a cold bottle of beer. Your choice.

Have fun with your pack of chicharon! If you haven’t read it yet, here’s our guide to having a memorable summer vacation. Don’t forget to like SLERS on Facebook & follow us on Instagram for more updates on your newsfeed.

SLERS Chicharon’s Guide to Having a Memorable 2017 Summer Vacation

Make Your Family Summer Outing More Exciting and Fun

So you want to make summer more memorable for your family this year? It’s not always easy for parents to plan an exciting and picture-perfect summer, especially when there are young children around.


Believe it or not, we’ve all been there.

Summer is supposed to be a time to relax and spend some quality time with family and friends. But more often than not, people get bored and irritated by the Philippine summer heat, and kids get inundated with video games and TV that the opportunity gets lost and before you know it, June comes back around and classes start once again.

So how do you make sure that this year’s summer vacation is memorable for you and your family? Here are a few useful tips from SLERS Chicharon that you may want to consider.


How to Make Your Summer Vacation More Memorable

  1. Take this opportunity to explore the outdoors.

Go to a beach, a lake, a community swimming pool, a park, or just make a picnic for the entire family in your own backyard. The best thing about summer is that you’ll never run out of outdoor activities that the whole family will enjoy. Just remember to keep a bottle of sunscreen on hand.


An afternoon under the sun can go a long way in creating fun and memorable moments with the whole family. You don’t have to capture every moment with a camera; a mental picture should suffice.


  1. Go on a road trip with the entire family.

You don’t have to be confined in your own home, counting the days when your kids go to school once again. You can take this opportunity to travel, visit relatives and local tourist attractions. Summer is the perfect time to explore and go on an adventure. So start planning your route and hit the open road.


You don’t have to get a loan or break your piggy bank for this one. There are lots of beautiful places you can go to without spending your entire household budget. Be creative. There are plenty of ways to enjoy a family getaway on a limited budget.


  1. Create a plan and schedule fun activities for the kids.

If going on a summer destination is not within your family’s budget, you can always create fun filled activities for your kids to enjoy. You can schedule different activities every day that will allow the young children to have fun while also improving their learning and creativity skills.

Teaching your kids to play traditional Filipino street games will help them stay in shape. Painting with watercolor and doing some gardening will help develop talent and skills. These are just a few of the things you can introduce to your kids to give them a more memorable and educational summer.


  1. Unplug your gadgets and go offline.

One of the drawbacks of living in the digital age is that people can’t seem to peel away from their electronic gadgets. Everything nowadays is about social media, mobile games, and similar whatnots. Kids today know more about Clash of Clans than patintero or tumbang preso (traditional Filipino street games), and teenagers talk more on social media than to the actual person in front of them.

Make this summer more memorable by unplugging your gadget and going offline. Talk to your kids, figure out what they’re up to, and learn things from each other. You’ll be surprised at what you can learn by talking and using your mouth, not your thumbs.


  1. Watch your favorite movies while enjoying a snack.

How does watching a movie make for a memorable summer? Never underestimate the power of companionship. No matter how many times you’ve watched a particular movie, the experience will always be different because of who you’re with, not because of the movie.

Spend a Sunday afternoon with your family and watch a nice movie or two. Without a doubt, you’ll be reminiscing that special moment for years to come.

As for the snacks, keeping things healthy is always a good idea. But it doesn’t hurt to give way to your cravings and treat everyone to a box or two of pizza, right? But if you’re looking for something more Filipino, SLERS chicharon is definitely a must-have. Popcorn might be a more popular snack when watching movies, but it’s no match against mouthwatering crispy chicharon dipped in vinegar.

Get frequent updates on your newsfeed by following SLERS on Instagram, Facebook, and Twitter.

SLERS Express Meals: Your Favorite Filipino Meals Made Express

Taste the Goodness of Your All-Time Favorite SLERS Products at Affordable Prices

Before becoming a household name, SLERS started as a personal hobby of Ofelia Cosin Pelaez, or “Fely” as she is known to her friends and family. In 1969, Fely learned to make traditional smoked country hams in her home in Bukidnon. Soon after, friends and family began buying her hams for Christmas dinners.

The house where the first ham was made in 1969.
The house where the first ham was made in 1969.

Fely’s American-style ham became so popular that it quickly transformed from a simple hobby of a school teacher to a cottage industry, and eventually a family business that has become synonymous with high-quality hams and other meat products.


The name SLERS is actually an acronym of the nicknames of all five of Fely’s children; Shirley, Litlit, Earl, Ray, and Sharon. It was in 1987 when Fely and her husband moved to Cagayan de Oro to retire and Fely’s daughter, Litlit, or Mercedes Pelaez Mejia, took over the business.


The Transformation of SLERS Hams to a Multi-Product Enterprise

By the late 80s, SLERS began offering more than just American-style hams. With Litlit at the helm, SLERS started producing more diverse products, which began with the introduction of the SLERS Tocino, even though her mom Fely was initially against the idea.

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Today, SLERS is one of the most successful family-owned companies in the country, offering a diverse menu, from their flagship ham, Jamon Cagayan de Oro, to a wide range of food products including pork barbecue, Tocino de Cagayan, fresh native chorizo, beef pastrami, smoked country bacon, and longganisa de Cagayan.

That’s not all.

For meat lovers who want to try the different SLERS products without having to buy an entire pack of smoked ham or a whole kilo of tocino, they offer the SLERS Express Meals diner. The place to go if you want to check out their high-quality food products or simply want to grab a bite of your favorite traditional Filipino meal.

The diner offers a great selection of different meat products prepared just the way you like it.


The SLERS Express Meals Menu at Student-Friendly Prices

Apart from the quality, SLERS is also known for the reasonable prices of their meat products. The express meal diner continues the tradition of providing topnotch food at affordable prices. Their student-friendly meals are among the most popular, since a large chunk of the diner’s clientele, and even their food stalls, are students.


Here are some of the food items you will find on their eclectic menu:


  • Hamdesal Sandwich – A popular item on the menu, the hamdesal sandwich is a delicious treat, combining the pandesal—a classic Filipino favorite—with a slice of SLERS sweet ham and fresh lettuce. It’s the perfect affordable meal for someone on the go.



  • Grilled Pork Belly – For any meat lover, the pork belly is one of the most beloved hog parts. You add SLERS’ time-tested preparation and cooking techniques in the mix, and you have a delicious and satisfying meal that’s not too heavy on the wallet.



  • Ham and Cheese Sandwich – A classic combo. SLERS quality ham and cheese stuffed in bread, is there anything else better?



  • Tocino Meal – Before Litlit first introduced the tocino back in the day, sweet meat was virtually unheard of in CDO. Today, it’s one of the most popular meat products among Kagay-anons, especially when it’s from SLERS.



  • Chicharice – Kagay-anons are among the biggest fans of SLERS chicharon, another creation that has made SLERS a truly multi-product business. And one of the reasons why it’s so popular is because it’s more than just a snack. SLERS chicharon is just as good, if not better, as a meal by pairing it with fried rice.



Those are just a few of the offerings you can find at the SLERS express meal diner. In addition, they also offer a couple of equally tasty desserts at very affordable prices; the coco banana flan and the buko pandan.


You can check out these delicious and affordable meals in one of two locations; at the ground floor of Gaisano City, along Corrales Ave. and at the South Bank Plaza Bldg., along the corner of Velez and Yacapin Streets.

So what are you waiting for? Call you friends and head over to SLERS Express Meals and fill your tummies with amazing dishes that are masterfully created and perfected by SLERS since 1969.

SLERS Chicharon – Various Ways to Enjoy Your Favorite Treat

Pork cracklings, better known as chicharon, is one of the favorite snack items of Pinoys. And when you’re in Cagayan de Oro, it’s safe to say that SLERS is one of your favorite brands of chicharon.


Now, did you know that there are more than one ways for you to enjoy this crunchy treat? Yes, it’s fun enough to just open the package and dig in, but wouldn’t it be a lot more exciting to try different ways of savoring this all-time favorite?

Allow us to tell you how you can make your SLERS chicharon experience even better.

Enjoy it with rice!

Filipinos are not only chicharon lovers, but also avid rice eaters. Why not sit down and savor both?


If you’ve never tried this before, you’ll be surprised at just how good chicharon is when you eat it as a viand, especially if you dip it in delicious vinegar and eat kamayan style. Yum!

Toppings for Batchoy

Most Pinoys also love batchoy, especially during cool weather. There’s just something about sipping clear soup and slowly feeling your stomach getting warmed that makes the experience worthwhile. And the contentment such experience brings is amplified when you top your batchoy with your favorite SLERS chicharon.


The crunchy and meaty goodness of SLERS chicharon is a perfect complement to the soft and flavorful goodness of the batchoy noodles and warm soup. Whether you eat it as a snack or meal, chicharon-topped batchoy is satisfyingly filling.

Breading for Calamares

Have you tried cooking calamares before? What did you use for breading? In most cases, people use a flour and breadcrumbs mixture as breading for calamares. But you can actually make your calamares more flavorful and fun by using crushed SLERS chicharon instead of breadcrumbs. Try it! We promise you won’t regret the decision.


Can you think of any other way to enjoy your favorite SLERS chicharon? If you do, then good for you! Your favorite treats certainly become more fun to eat when you can experiment with it, right? We’d appreciate it if you could share your SLERS chicharon inventions with us, too.

SLERS – Offering Healthy Baon Options for Your Kids

It’s back-to-school time! This means you will once again have to prepare your kids’ baon every day. Of course, you could simply give your kids some money so they can buy food from the school canteen. But how can you be sure they’ll choose healthy snacks? If you want to make sure, then it’s best that you prepare their baon instead.


Healthy Choices from SLERS

When it comes to healthy baon, SLERS is one of the best brands to choose. They have a variety of products that are not only healthy, but delicious as well. Your kids will be sure to love their baon, and you won’t have to worry about them constantly eating junk food. Here are our top five choices of SLERS products that are ideal for your children’s baon:


  • Chicharon

If your kids only require light snacks, then they could snack on a pack of regular chicharon. The crunchy goodness of this treat will make them feel like they’re enjoying chips, but you are assured they’re eating something healthier. If your kids’ normal school activities call for heavy snacks/light meal, then you may want to prepare your own version of the SLERS chicharice simply by packing rice in a lunch box and then topping it with SLERS chicharon special.


Chicharon special has bits of meat in it (unlike regular chicharon, which is purely pork rind), making it a simple yet delicious viand. If your children have more adventurous taste buds, you may even want to give them fiery chicharon, which will surely add some zing to their baon. And here’s some wonderful news for you: SLERS currently has a 3-for-100 promo for their chicharon!


  • Smoked Country Bacon

Everybody loves bacon, right? So your kids will be sure to appreciate having bacon for their baon. You could simply pack bacon and rice in a lunch box or prepare a quick bacon-and-egg sandwich. But if you want to make your kids’ baon more interesting, why not prepare bacon and cheese strata? It is easy enough to find a recipe online, and the dish is easy enough to prepare. The good thing about bacon is not only that kids love them, but also that you can prepare it in so many delicious ways.


  • Tocino de Cagayan

This is another delicious food item that goes well with steamed rice. It also goes well with another Pinoy favorite—sinangag (fried rice). And while pork tocino may not be as versatile as bacon as far as recipes go, that doesn’t mean you’re left with no choice but to pack it in a lunch box with rice. There are still a few ways you can make your children’s tocino baon more interesting. For example, you could prepare Vietnamese spring roll and make it extra special by throwing in strips of cooked tocino. This is an especially good idea if you want to encourage your children to eat vegetables.


  • Sweet Ham

The easiest way to prepare these delicious cold cuts is, of course, to slap them onto pieces of bread for a sandwich or, again, to pack them in a lunch box with steamed rice. But if you want to make snack time more fun for your kids, take some time to prepare something attractive, but still healthy and yummy. One suggestion would be for you to make pinwheel bites, which simply requires flattening a few slices of wheat bread, topping it with mayonnaise, ham, and cheese, and then rolling it up and cutting it into bite-size pieces. Done!


  • Chicken Loaf

Children love burgers. Well, you can make your own version with the SLERS chicken loaf. Since these cold cuts are shaped in circular slices, you could buy burger buns and simply slap on a slice of chicken loaf and cheese for a healthy sandwich. You may add mayonnaise and ketchup if your kids like them so they’ll feel like they’re really eating a hamburger, only healthier and a lot tastier. And just like the other meat products offered by SLERS, this makes for a delicious viand as well, so you can serve it with rice if you want.


With the mouthwatering fare offered by SLERS Industries, you can make sure your children eat healthy snacks whether at home or in school. For light snacks they can munch on during break time, SLERS also offers banana chips and peanuts. The wide variety of options offered by SLERS helps ensure that you’ll never run out of ideas where your kids’ healthy snacks are concerned.