Tag: cagayan de oro

SLERS Chicharon Presents – Five Reasons Why Pinoys Love Eating Chicharon

It’s chicharon time!


Admit it—by simply hearing that phrase, you already have this urge to relish a pack of crunchy and flavorful chicharon!

Among the list of amazing Filipino dishes that we all love to enjoy, it is no secret that chicharon is right up there on the list. Take a bite of SLERS Chicharon and you’ll definitely know what thousands of fellow Pinoys mean when they say it’s their favorite snack. It’s not just crunchy and delicious; it’s one powerful appetizer!

For tourists who aren’t familiar with chicharon, the food is also known as pork crackling or pork rind; it basically consists of fried pork belly or pork skin. This dish, which is extremely popular in the Philippines, is actually a culinary influence from Spain. Spelled as chicharrón, the dish is a famous appetizer in other countries with Spanish influence including Mexico, Panama, Chile, Colombia, Ecuador, Venezuela, Peru, and Guatemala.


Here in the Philippines, chicharon is usually eaten as a snack, but it’s more than that—it’s also a popular pasalubong and pulutan! In this article, we want to share with you the top five reasons why chicharon is such a hit in the Philippines. Here they are:

It’s Cheap but Definitely a Satisfying Meal

One of the common reasons why chicharon is well-loved by Filipinos is because it’s affordable and its worth is more than its price. For only 20 to 30 pesos, you can already enjoy eating this crunchy food when hanging out with your friend, enjoying inuman season (it’s actually a well-known pulutan for mahabang-habang usapan). And not just that, you can even enjoy eating it during long and tiring travels; when you are studying for major exams, or when you are just really hungry.

It’s More Than Just a Snack!

It may be a regular pulutan or snack in the Philippines, but it is more than just that. Chicharon can actually be used as an ingredient in several Filipino dishes to add crunchiness and flavor to them. Among the most common dishes added with chicharon are palabok and ginisang monggo.


And not just that, SLERS has also come up with a unique rice meal, which they call Chicharice. As its name implies, this meal is basically a combination of fried rice and SLERS’ famous chicharon. You can try this dish at SLERS Café for only PHP 90.00 including drinks!

It Has Plenty of Variety

Chicharon has plenty of variety that you can choose from. There’s chicharon with laman (pork rind with meat attached to it), chicharon bilog (made from pork belly skin), chicharon bituka (deep-fried large intestines of pork), ground chicharon, chicharon bulaklak (made from intestine railings of pork), and a lot more.


And besides the classic chicharon made from pork, Filipinos have come up with unique varieties including chicha-rabao (crispy chicharon made from carabao skin), bacon chicharon, baked chicharon, buffalo chicken skin chicharon, fish chicharon, squid chicharon, and chicken chicharon. See? Your chicharon choices are unlimited!

It’s Comfort Food!

Chicharon is no doubt comfort food; it makes conversation fun, and turns the mood vibrant. Not just that, for Filipinos who are working abroad, a pack of chicharon is more than enough to alleviate their homesickness.


If you have relatives, friends, or family members working abroad who are coming home, spoil them with the best chicharon in the city, and that’s none other than SLERS’. OFWs are always excited to enjoy Pinoy food, so it’s only sensible that you treat them with chicharon too!

It’s Best When Paired with Sawsawan

A lot of Pinoys love their chicharon with sawsawan. It brings outs the flavor of the chicharon and makes it more fun to eat. To make a classic vinegar sawsawan, mix together 1/4 cup of white vinegar, 1/8 teaspoon table salt, 1/4 teaspoon white sugar, and 1 clove of crushed garlic. If you want to make the sawsawan spicy, add red chili and a pinch of pepper.


What makes SLERS chicharon a great food to enjoy is that you have free rein on how you want to eat it. You want it sour? There’s vinegar sauce you can make as sawsawan. You want it spicy? Make your sawsawan spicy. You can even eat it anytime you want and pair it with almost anything, like your hot bowl of lomi or a cold bottle of beer. Your choice.

Have fun with your pack of chicharon! If you haven’t read it yet, here’s our guide to having a memorable summer vacation. Don’t forget to like SLERS on Facebook & follow us on Instagram for more updates on your newsfeed.

SLERS Express Meals: Your Favorite Filipino Meals Made Express

Taste the Goodness of Your All-Time Favorite SLERS Products at Affordable Prices

Before becoming a household name, SLERS started as a personal hobby of Ofelia Cosin Pelaez, or “Fely” as she is known to her friends and family. In 1969, Fely learned to make traditional smoked country hams in her home in Bukidnon. Soon after, friends and family began buying her hams for Christmas dinners.

The house where the first ham was made in 1969.
The house where the first ham was made in 1969.

Fely’s American-style ham became so popular that it quickly transformed from a simple hobby of a school teacher to a cottage industry, and eventually a family business that has become synonymous with high-quality hams and other meat products.


The name SLERS is actually an acronym of the nicknames of all five of Fely’s children; Shirley, Litlit, Earl, Ray, and Sharon. It was in 1987 when Fely and her husband moved to Cagayan de Oro to retire and Fely’s daughter, Litlit, or Mercedes Pelaez Mejia, took over the business.


The Transformation of SLERS Hams to a Multi-Product Enterprise

By the late 80s, SLERS began offering more than just American-style hams. With Litlit at the helm, SLERS started producing more diverse products, which began with the introduction of the SLERS Tocino, even though her mom Fely was initially against the idea.

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Today, SLERS is one of the most successful family-owned companies in the country, offering a diverse menu, from their flagship ham, Jamon Cagayan de Oro, to a wide range of food products including pork barbecue, Tocino de Cagayan, fresh native chorizo, beef pastrami, smoked country bacon, and longganisa de Cagayan.

That’s not all.

For meat lovers who want to try the different SLERS products without having to buy an entire pack of smoked ham or a whole kilo of tocino, they offer the SLERS Express Meals diner. The place to go if you want to check out their high-quality food products or simply want to grab a bite of your favorite traditional Filipino meal.

The diner offers a great selection of different meat products prepared just the way you like it.


The SLERS Express Meals Menu at Student-Friendly Prices

Apart from the quality, SLERS is also known for the reasonable prices of their meat products. The express meal diner continues the tradition of providing topnotch food at affordable prices. Their student-friendly meals are among the most popular, since a large chunk of the diner’s clientele, and even their food stalls, are students.


Here are some of the food items you will find on their eclectic menu:


  • Hamdesal Sandwich – A popular item on the menu, the hamdesal sandwich is a delicious treat, combining the pandesal—a classic Filipino favorite—with a slice of SLERS sweet ham and fresh lettuce. It’s the perfect affordable meal for someone on the go.



  • Grilled Pork Belly – For any meat lover, the pork belly is one of the most beloved hog parts. You add SLERS’ time-tested preparation and cooking techniques in the mix, and you have a delicious and satisfying meal that’s not too heavy on the wallet.



  • Ham and Cheese Sandwich – A classic combo. SLERS quality ham and cheese stuffed in bread, is there anything else better?



  • Tocino Meal – Before Litlit first introduced the tocino back in the day, sweet meat was virtually unheard of in CDO. Today, it’s one of the most popular meat products among Kagay-anons, especially when it’s from SLERS.



  • Chicharice – Kagay-anons are among the biggest fans of SLERS chicharon, another creation that has made SLERS a truly multi-product business. And one of the reasons why it’s so popular is because it’s more than just a snack. SLERS chicharon is just as good, if not better, as a meal by pairing it with fried rice.



Those are just a few of the offerings you can find at the SLERS express meal diner. In addition, they also offer a couple of equally tasty desserts at very affordable prices; the coco banana flan and the buko pandan.


You can check out these delicious and affordable meals in one of two locations; at the ground floor of Gaisano City, along Corrales Ave. and at the South Bank Plaza Bldg., along the corner of Velez and Yacapin Streets.

So what are you waiting for? Call you friends and head over to SLERS Express Meals and fill your tummies with amazing dishes that are masterfully created and perfected by SLERS since 1969.

SLERS Treats for Christmas and New Year – More than Just Ham

Among the highlights of the Pinoy Noche Buena is when the Christmas ham is served, and when we talk of Christmas ham, Cagayan de Oro is blessed to have some sumptuous homegrown hams.

Of course, one of the all-time favorite CDO homegrown hams is the one that started it all—SLERS ham. This brand of ham has been loved by Filipinos not only in CDO, but also in various parts of the country (even as far as Metro Manila) since 1969.

Pinoy Noche Buena

Of course, there is a perfectly good reason for people to love the SLERS ham. For one thing, it barely needs cooking. And it can satisfy the hunger of several people, making it an ideal food to serve if you have a sizeable number of guests for Christmas.

But it’s not just the ham that people have come to enjoy among the SLERs products. Some of their other products offerings have also become a favorite for Christmas and New Year. Here we will talk about the various SLERS products you may want to partake of during your Christmas and New Year celebrations.



Of course this would be first on our list. As mentioned earlier, the Christmas ham has been a Noche Buena mainstay for years and people have come to like serving it during Media Noche as well. The good thing about the SLERS ham is that it comes in several varieties, so you’ll be sure to find one that suits your taste and needs.

  • Jamon Cagayan de Oro


This is known as the ham that started it all. Back in the 1960s, when Fely Pelaez first tried her hand at making ham, this was the variety that she learned and later perfected. This was also the first kind of ham that she served to family and friends, and later started selling. Even to this day, this still remains the flagship product of the company.

  • The Picnic Ham


This is a smaller leg of ham that’s cured and prepared in the same way the original Jamon is. If your Christmas and New Year gatherings are quite small, then this could be the perfect ham for you.

  • The Sweet Ham


This is a lightly-spiced pear-shaped ham that has just the right kind of sweetness Pinoys love. This is perfect for when you’re preparing sandwiches or are having a Christmas and/or New Year dinner with just your immediate family.


  • The Country-Style Ham


Do you want to have ham for Christmas and New Year, but are worried that budget is tight? Well, this could be the solution to your dilemma! This mildly-cured, naturally smoked, and perfectly grilled ham is affordable enough for those working on a tight budget.


Other SLERS Meat Products

Not in the mood for ham? Or perhaps you want to serve other meat products aside from ham for your Christmas and New Year dinner. Here’s what SLERS has to offer:

  • Tocino de Cagayan


  • Longganisa de Cagayan


  • Fresh Native Chorizo
  • Pork Chorizo


  • Chicken Loaf
  • Smoked Country Bacon


  • Thick Bacon
  • Smoked Liempo


  • Smoked Pork Loin
  • Beef Pastrami


With all these delicious options, is there really anything else you can ask for?



We all know that Christmas and New Year gatherings don’t end after dinner. In most cases, it’s a “morning the night” scenario. So, whether you choose to play some video games, have a videoke session, watch some movies, or just spend the night chatting with family and friends, why not do so with a bottle (or two) of wine and some SLERS pica-pica products?

  • Chicharon


This is another all-time favorite from SLERS. Many people have come to love the SLERS chicharon and enjoy it as a snack or even as a viand (chicharice, anyone?). Of course, it can also be the ideal pulutan!


  • Banana Chips


This Pinoy delicacy has just the right kind of sweetness for the Filipino palate. It also has the kind of crunch we love to pair up with our favorite drinks. Isn’t it just fun to munch on a delicious treat while spending time with loved ones and enjoying our favorite pastimes?

  • Peanuts


Fried, with aromatic toasted garlic, this is how Pinoys like their peanuts! And this is exactly how SLERS prepares the peanuts they have to offer. And you’ll be sure to love the fact that it’s always fresh and crunchy. Munch away!

Christmas and New Year gatherings are never complete without our favorite food treats. And that is why it’s never complete without SLERS.